Hey, All! Tales of the Cocktail is turning 21 this year and we’ve got our annual preview for you! It’s always one of our favorite shows every year! Joining us as she has before is our friend Eileen Wayner, CEO of the Tales of the Cocktail Foundation. We discuss this year’s seminal event and many of its connected activities. Of course, we let you know how you can participate whether you are a drinks business industry professional or an enthusiast.
We are back at the Southern Food and Beverage Museum where Eileen joins us to chat all-things-Tales! This includes hundreds (literally) of activations, engaging seminars, bunches of tasting rooms, and much more. We also talk about key issues in the industry that Tales is working to address, health and wellness programming, and what they do as a year-round operation.
Pictured above – Eileen Wayner, CEO of the Tales of the Cocktail Foundation, at the Southern Food and Beverage Museum in New Orleans.
Eileen lets us know about the wide range of programming available at this year’s event including Beyond the Bar (all about wellness for industry professionals), the big brand parties, and the once again great list of seminars and presenters. We also chat about the importance of the event to the bartender and spirits industries, the key role of brand support, and Tales’ ongoing evolution.
The event takes place from July 23 to 28. If you are planning to attend this year or simply want to learn more – don’t miss this show! And if you are there, be sure to say “hi.” We’ll be around all week!
Connect with Tales of the Cocktail here:
Hope to see you there!
Cheers and Be Well, You All!